As the grim reality of the crisis related to the coronavirus pandemic came into focus for the team at Fluyt–a small Bogota, Colombia-based communication consultancy–they were compelled to see if they could help. Knowing that their bread and butter (clear, effective communication) would be critical, they dreamed up a “marketplace” of sorts for all COVID-19 related information, from how to safely shelter at home to where to buy groceries and medicine.
After trying a few different platforms and approaches to sharing information, the team reached out to Zendesk’s Tech for Good program and soon launched the masuno.app, a content hub built with Zendesk Guide.
“Without Zendesk we could not help -- maybe we could have launched some communications, videos and mailers-- but we could not have embarked on something on this scale.” --Liliana Parra Santamaría, Fluyt
Since its debut, 50+ volunteers have helped design, draft, and publish over 600 articles on everything from mental health to spotlights on nonprofits actively addressing the crisis. The Masuno team is also using Zendesk to collect reports of price speculation and surface requests for help that it shares with local government officials. Next, it plans to launch a virtual call-center so volunteers can share accurate information about the pandemic’s impact and connect callers with groups that are offering food, shelter, and medicine.
“Masuno.app has been a very interesting project and I have loved working with them since the beginning. They started thinking about releasing an app but then after seeing all Guide and Support capabilities they determined that the Help Center and website were enough to start providing help to different audiences in Colombia. I was born in Colombia so my heart is connected with this project.”--Tech for Good volunteer